death of the mindfulness fad?

When something reaches the heights of triviality (depths?), it seems to be a sure sign that its moment has passed. I remember in the late sixties when I think it was Buick used the phrase “the Buick revolution” and I thought, okay, the political significance of “talk of revolution” had been trivialized to the point of irrelevance—”revolution” was now simply an advertising slogan.

Consider then David Gelles column in the New York Times, “Meditation for Real Life.” Today we have “How to be mindful by the fire,” which is not about fire safety as one might expect. Similarly, we have recently had “How to Have a Mindful New Year’s Kiss,” which winds up sounding an awful lot like not being present to someone you love because you’re too busy being self-absorbed.

As if Gelles weren’t enough of an indicator that the mindfulness wave has peaked, consider the new coloring book “Inkspirations Mindful Living.”

Like other fads, however, this one will probably continue a zombie existence in an parallel universe where disco balls are still popular, leaking into our own from time to time.

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